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Tag: K-Beauty

  • [K-Culture Daily Brief] Blackpink Makes History as K-Beauty Sells as Content

    Blackpink has become the first K-pop girl group to receive South Korea’s Okgwan, or Jade Crown, Order of Cultural Merit, the fourth class of the country’s top cultural honor. The award arrived at the 17th Korea Popular Culture and Arts Awards in Seoul on Oct. 29, in the group’s 10th anniversary year.

    A milestone for the government honor

    The ceremony is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency. Thirty-six individuals and teams were honored this year, including ten Order of Cultural Merit recipients. Comedian Yoo Jae-suk and singer Han Young-ae took the Bogwan order, while the late Shin Hae-chul was named for the Silver Crown. Blackpink members could not attend as a group because of individual schedules, so a YG Entertainment representative accepted on their behalf. In a video message the members thanked their fandom, Blink, and promised to keep comforting listeners through music.

    K-beauty now sells as content

    On the business side, Korean beauty is being packaged as entertainment. CJ Olive Young launched Green Room, a live commerce show built around K-pop comebacks, and said its album category grew 152 percent from January to September. Musinsa will open a beauty-focused store in Seongsu with roughly 700 brands on Nov. 11. Meanwhile K-food keeps expanding: global chains from Pizza Hut Poland to Shake Shack in the United States are adding kimchi and gochujang menus, and Korean food exports reached a record 13.62 billion dollars last year.

    What to watch next

    K-fashion and K-drama travel together this month. Musinsa drew 15,000 visitors in three days at its Osaka pop-up, with the brands global store volume in the city up 641 percent year on year. On Netflix, Lee Chang-dong’s Possible Love arrives Nov. 6 as South Korea’s official Oscar entry, and the Korea-Japan crime thriller Blue Road, starring Son Suk-ku and Eita Nagayama, lands Nov. 20.

    Sources

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  • [K-Culture Daily Brief] L’Oreal Calls K-Beauty Boom Real as Seoul Raises Its 2030 Target

    L’Oreal’s CEO told investors on the October 22 earnings call that “the K-Beauty boom is a phenomenon actually taking place,” putting concrete numbers on a trend Western groups had underweighted. With Seoul now targeting a 400 trillion won K-culture market by 2030, Korea’s exports are becoming core corporate strategy.

    K-Beauty & Medical

    Nicolas Hieronimus estimated Korean skincare brands grow about 30% a year while holding only 3-4% of global skincare — explaining L’Oreal’s 2018 StyleNanda (3CE) and 2025 Gowoonsesang (Dr.G) deals. Its London packaging now reads “Inspired by Korean beauty.” On US TikTok Shop, SUNGBOON EDITOR (+106%, $2.83M) and epais (+121%, $1.80M) led September skincare gains.

    K-POP & Entertainment

    CJ ENM announced the 2026 MAMA AWARDS theme “A Music Interstellar,” running November 20-21 at Kyocera Dome Osaka. Seoul’s “D’FESTA THE ORIGIN” exhibition gathers 48 artists from nine groups, including BTS, Stray Kids and aespa, through November 30 before touring Tokyo. BOYNEXTDOOR’s first North American tour opened in Dallas and runs through November 24.

    K-Food

    Kimchi exports hit records of $163.57M in 2024 and $164.42M in 2025 and may soon pass $200M, with destinations topping 100 countries and US-bound shipments overtaking Japan in June. Chinese imports, however, reached $160.79M from January to September, keeping the kimchi trade deficit near a record.

    K-Drama & Cinema

    Lee Chang-dong’s “Possible Love,” a Venice Grand Jury Prize winner, is Korea’s official Oscar entry and premieres on Netflix November 6. Netflix’s “Blue Road,” starring Son Suk-ku and Japan’s Eita Nagayama, arrives November 20. Yeon Sang-ho’s AI-themed “Paradise Lost” is performing at the box office, while the fully AI-generated “Steelay” opened the same day.

    Why It Matters

    Korea now exports an integrated consumer ecosystem — beauty, food, music and screen content that cross-sell one another. For global retailers, the risk is no longer missing a trend but arriving late to the supply and distribution partnerships now consolidating.

    Sources: MT (Oct 31), Asia Beauty Brief, Playbook of Beauty, Korea Times, SBS News, Chosun Biz (Nov 2), Asia Economy (Oct 27), Variety India, Arirang, Korea JoongAng Daily.

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  • [K-Culture Daily Briefing] K-Beauty Record Quarter, BTS 31 Weeks on Billboard 200, K-Food Europe Push, SBS Netflix Sweep

    Korean beauty exports set another quarterly record while BTS extended its Billboard 200 run to 31 weeks and Korean food brands pushed deeper into European retail. Korean drama continued to dominate the non-English charts on Netflix.

    K-Beauty: a record quarter and a record earnings outlook

    Small and medium-sized cosmetics exports reached 2.79 billion US dollars in the third quarter, up 28.6 percent from a year earlier and the highest quarterly figure on record. Cumulative exports for January to September also hit a record 7.65 billion dollars, up 26.4 percent. Growth was broad: shipments to North America rose 33.1 percent, Europe 58.6 percent and Latin America 141.3 percent. Online cosmetics exports nearly doubled to 360 million dollars, accounting for 75.3 percent of all online exports by Korean SMEs. Analysts expect Cosmax to post record quarterly results with operating profit up an estimated 85 percent, while Kolmar Korea is seen rising 54 percent.

    K-Pop: BTS holds the chart, Jisoo prepares a solo album

    BTS ranked No. 46 on the Billboard 200 with ARIRANG, marking 31 consecutive weeks on the chart after a three-week run at No. 1. The lead single SWIM stands at No. 28 on the Billboard Global 200 and No. 10 on Global Excl. US. BLACKPINK member Jisoo released the pre-release single ADDICTED on October 30 ahead of her first full solo album.

    K-Food and K-Drama: a Europe push and a Netflix sweep

    Korean food exports to Europe reached 728 million dollars in the first nine months of 2026, up 23.5 percent and already close to the full-year 2025 total. Regulation remains a hurdle: the EU issued 18 notifications on Korean food this year, the most since 2020. In drama, SBS and Studio S placed four titles at No. 1 on the Netflix non-English TV chart this year, and November brings the Lee Chang-dong film Possible Love, the Korean Oscar submission, along with the Korea-Japan crime thriller Blue Road.

    Sources: The Herald Business / Korea Herald / The Asia Business Daily / SBS News

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